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Post-Kimono Talk: How is it the Ultimate Sustainable Wear?

Sake, Hot Tea, and Kimono Enthusiasts: RECap of the event

On the evening 25th of November at our 88 Regent street sustainable concept store, we hosted a Kimono Talk with Furikoyokimono store and Shoko Tanoue; local kimono experts and stylists who like us, incorporate the philosophy and eco-friendly practices of the Kimono in our everyday modern life. 

We opened our doors and welcomed many guests with sake, and hot tea provided by LabTonica – our neighbouring sustainable wellness brand. We were elated to receive such an audience who were invested in the sustainability of the Kimono.


Why is Kimono the ultimate sustainable wear? 

The (vintage) Kimono is sustainable because of how it is handled, the materials that are used to make it (100% cotton or silk) and the socio-cultural practices of how the Kimono is used/ passed down generations. 

kimono fabrics from furukiyokimono
kimono displayed from furukiyokimono

Kimonos can be described as a one size fits all because the T-pattern cut of the cloth allows for additional panels to adjust to the length, or girth of the wearer. Carrying on from that, the kimono is also made to be unstitched so it can be cleaned and restitched, allowing room for repurposing and better care of the garment. This was demonstrated in the event. 

Many generalise sustainability to bio-degradable materials etc, but it is also a way of living, Mottainai means to ‘Not to waste’, a popular saying within Japanese households that encourages the ultimate extension of an objects life. 

Rundown of the cozy Evening talk:

Sonoe Sugawara from Furukiyokimono store introduced us to the multi-faceted dimensions of the kimono: the many ways it is unstitched for different bodies, for cleaning and preserving material colour and life.

Shoko Tanoue, a kimono stylist who had moved to London during the pandemic and the endemic of racial discrimination towards Asian Hate, demonstrated how she adorns her culture proudly in London using beautiful ornate kimonos. The demonstration invited guests to see how the kimono or obi could be worn on their bodies.

4649.REC hosted the event in our 88 Regent Street concept store where guests had the opportunity to browse through our bespoke upcycled kimono garments, and products while exploring the vintage kimono collection from FurukiyoKimono selection. 

It was a delightful evening of chats, conversations and lovely to say #Yoroshiku to people who wanted to learn about the versatility/ sustainable philosophies of Japanese culture through the Kimono.  

After all, REConnecting, REkindling and REimagining our cultural traditions with one another is a way to weave a united story.  With that in mind, we are looking forward to REConnecting with you again soon for another event. 

With that in mind, keep your eyes peeled 👀as we have something cooking for another event

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