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Post-Kimono Talk: How is it the Ultimate Sustainable Wear?

Sake, Hot Tea, and Kimono Enthusiasts: RECap of the event

On the evening 25th of November at our 88 Regent street sustainable concept store, we hosted a Kimono Talk with Furikoyokimono store and Shoko Tanoue; local kimono experts and stylists who like us, incorporate the philosophy and eco-friendly practices of the Kimono in our everyday modern life. 

We opened our doors and welcomed many guests with sake, and hot tea provided by LabTonica – our neighbouring sustainable wellness brand. We were elated to receive such an audience who were invested in the sustainability of the Kimono.


Why is Kimono the ultimate sustainable wear? 

The (vintage) Kimono is sustainable because of how it is handled, the materials that are used to make it (100% cotton or silk) and the socio-cultural practices of how the Kimono is used/ passed down generations. 

kimono fabrics from furukiyokimono
kimono displayed from furukiyokimono

Kimonos can be described as a one size fits all because the T-pattern cut of the cloth allows for additional panels to adjust to the length, or girth of the wearer. Carrying on from that, the kimono is also made to be unstitched so it can be cleaned and restitched, allowing room for repurposing and better care of the garment. This was demonstrated in the event. 

Many generalise sustainability to bio-degradable materials etc, but it is also a way of living, Mottainai means to ‘Not to waste’, a popular saying within Japanese households that encourages the ultimate extension of an objects life. 

Rundown of the cozy Evening talk:

Sonoe Sugawara from Furukiyokimono store introduced us to the multi-faceted dimensions of the kimono: the many ways it is unstitched for different bodies, for cleaning and preserving material colour and life.

Shoko Tanoue, a kimono stylist who had moved to London during the pandemic and the endemic of racial discrimination towards Asian Hate, demonstrated how she adorns her culture proudly in London using beautiful ornate kimonos. The demonstration invited guests to see how the kimono or obi could be worn on their bodies.

4649.REC hosted the event in our 88 Regent Street concept store where guests had the opportunity to browse through our bespoke upcycled kimono garments, and products while exploring the vintage kimono collection from FurukiyoKimono selection. 

It was a delightful evening of chats, conversations and lovely to say #Yoroshiku to people who wanted to learn about the versatility/ sustainable philosophies of Japanese culture through the Kimono.  

After all, REConnecting, REkindling and REimagining our cultural traditions with one another is a way to weave a united story.  With that in mind, we are looking forward to REConnecting with you again soon for another event. 

With that in mind, keep your eyes peeled 👀as we have something cooking for another event

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Sustainable and Ethical brands at the heart of London’s famous shopping district

sustainable popup header

The 88 Regent Street pop-up edit for sustainability:

4649.REC joins a collective of 6 brands to champion alternative consumption on 88 Regent Street with a dedicated space for sustainability, ethical consumption and conscious fashion.


This area has always been the key place for any Japanese visitors and residents in the UK, and it is an honour to be taking part in this initiative. We are looking forward to connecting with a wider audience and showcase that we can look good while caring for people and the planet.”

Yumi Sakaki, The founder/designer of 4649.REC

Why Regent Street?

With its regal architecture and central placement in West London’s shopping district, Regent Street is one of the most famous shopping streets in London. Regent Street has been a significant landmark known for its impressive portfolio of designer brands and stores. The street is visited by approximately more than 7.5 million people a year. All wanting to shop and browse.

Here’s why the pop-up store on 88 Regent Street is vital to the revolution of ethical fashion. 1 Roof shared by 6 sustainable fashion brands is the beginning of a change. Imagine this: the pop-up store is a window of opportunity to veer into future consumption and envision the high street solely operating on independent and sustainable fashion wellness brands.

What we offer: On-site customisation

Meaningful, shared and reconnecting to our roots is what we at 4649.REC value. The store has tailored a personal and dedicated shopping experience giving the opportunity to explore our one-off pieces designed by 4649.REC. Not only that, but we also treasure the practice of upcycling and the spirit of mending to reinvent clothes for another cycle of use. Therefore, we have on-site customisation at our pop-up store. If you have clothes in need of a revamp, then you will definitely want to visit and consult with us. From previous customisation workshops with the Fashion District Festival, it is great fun interacting with people and a shared learning experience on how we consume. We invite all to come and learn about how we can practice sustainability in our daily lives.

What makes us special as a sustainability brand:

Everything is made from upcycled kimono and traditional Japanese garments. No two are the same and have their own distinct story. Just ask Yumi, our designer and creative director of 4649.REC.

It is imperative to come and explore as soon as possible as this collective of sustainable brands is here only until the 27th of October and you don’t want to miss the opportunity to connect with us.

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Come find us at LDC’s Latest Islington Pop-up

LDC and 4649.REC Spring 2021 PopUp at Islington Square

As the lockdown has been eased throughout the UK, we are excited to be back in Lone Design’s Club (LDC)’s latest pop-up in Islington Square. With its local, ethical and sustainable food and produce market happening between Fri-Sun, this beautiful and lively neighborhood of North London is ideal for a weekend stroll. 

At the beginning of the 20th century, a giant post office was built on Islington’s Upper Street. This beautiful baroque monument spreading over 15700m2 hosts a variety of botanical markets, creative community spaces, pop-up bookshops and independent retailers such as Lone Design Club. 

Islington square baroque building

Credit @IslingtonSq on Instagram – Image by @kesingtonleverne

Established in 2018, LDC strives to promote conscious fashion by connecting consumers to ethical and independent fashion and lifestyle brands with traceable practices and one of a kind items. You can shop our products* on the Lone Design Club website. This pop-up showcases our one-off pieces celebrating cultural heritage, diversity and meaningful conversations.

Rooted in the spirit of exchange and correspondence, stories continue to pass through Islington Square, no longer through letters and packages, but through creative and unique events, which bring together residents and newcomers alike.

Flowers at Islington Square

Credit @IslingtonSq on Instagram – Image by @kesingtonleverne

In a time where events and exchanges have gone digital, it is ever more important for us to recreate physical, personal connections with people. This holds true for the fashion industry as well. 

Come see our products in person and try them on before you make a purchase. You can also book an in-store styling appointment with our designer Yumi during the opening hours.

Come share your stories with us at the LDC Islington Pop-up: 

@ISLINGTON SQUARE 
116 – 118 Upper St, London, N1 1AB

May 4th-27th 

 HOURS:
Mon: 11am-5pm
Tues – Weds: 10am-6pm
Thurs – Sat: 11am-7pm
Sun: 12-6pm

We look forward to meeting you soon!

LDC Islington Pop-UP 4649.REC

*Please note LDC showcases Yoroshiku 4649 and 4649.REC products on the same page