No more ‘Bridezilla’ with our sustainable brands matching you with your dream dress:
RETURE with RESELLFRIDGES have come together in a special union with a sustainable Wedding pop-up collection, that ran from 2nd August to 5th September. And we, 4649.REC were invited to add to the edit with our own customised, upcycled kimono pieces. As RETURE’s in-store designers, we invited customers to witness how we transform garments and how they could be re-customised, reimagined and reused for your special day.
Getting passionate with our sustainability aims: What started our love affair with upcycling and RETURE
RETURE launched online in November 2020 as the world’s first fashion upcycling platform. RETURE’s aims are to encourage upcycling and sustainable fashion. This collaboration was about exploring a circular retail model and a part of Selfridges shift into navigating sustainable efforts in consumption. A hopeful and exciting step in the right direction for fashion and retail giants.
Our one-of-a-kind pieces were lovingly made using upcycled kimono handed down to Yumi, our creative designer and founder, and this is how we have reimagined a beautiful mix of traditional Japanese apparel into wedding attire:
Love for the future: Our aims for ethical consumption
On average, 30% of our clothing in wardrobes has been left untouched for at least a year, according to the Waste and Resources Action Programme. Not to mention, that 350,000 tonnes of wearable clothing go to landfills in the UK every year.
RETURE’s collaboration with us was a green initiative taken on with creativity on behalf of Selfridges’ goals to commit to a greener and circular mode of experiencing fashion.
Here’s how you can champion it:
- Buy with conscious materials in mind: look for organic, all-natural fabrics like cotton, silk, wool and try to avoid fabrics containing elastane.
- Get thrifty: find Ethical sources and shop locally, this benefits your community and helps build a sustainable practice.
- Re-purpose, Re-cycle and upcycle your own clothes: grab some of your loved-up clothes that have seen better days and start your own DIY project and get creative.
What we have on next: The Regent Street Edit
Running from the 3rd of September we will be joining 6 other brands on 88 Regent Street where you can come find our pop-up store. We believe in a slow, circular fashion and welcome you to join our personal and tailored shopping experience. We have onsite customisations available for you and our one-of-a-kind pieces made from upcycled kimonos that could be yours.