Yoroshiku 4649 is also the playful Japanese street wear brand based in London. The brand manufactures locally and works with like-minded creatives worldwide – contributing to the local economy and spreading love to the global community at the same time.
Founded by a Japanese visual designer Yumi in 2011, 4649 merges the bold personality of hip hop with a cool streak of Zen and a playful dash of manga and kawaii, attracting attention from the lovers of both subcultures worldwide.
Keen-eyed observers will see the “Yoroshiku” message hidden in many places throughout our collection – and that message is all about togetherness. As the brand name suggests, we love saying ‘Nice to meet you’ and connecting with people around the world.
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We give back a percentage of proceeds to the mental health charity Mind.