What’s the 4649?

Japanese streetwear brand Yoroshiku 4649 - What's the 4649?

4649 (reads: Yo ro shi ku) is a polite way to say “Nice to meet you” in Japanese.

4649 is also an independent brand based in London, making classic streetwear with a hint of Japanese playfulness. 

As the brand name suggests, we love connecting people around the world – say Yoroshiku and let’s spread love & peace together, WorldWide.



The 4649 crest is made up of the Japanese katakana characters for Yoroshiku, arranged in an original camo pattern. Plus it looks like a cute panda.

Keen-eyed observers will see the “Yoroshiku” message hidden in many places throughout Yoroshiku 4649’s collection.

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