#ConcretePanda
With concrete-faded green camo palette on comfy fabrics crafted all in the UK, 4649’s new capsule collection #ConcretePanda is the perfect fit for winter adventures in the wild as well as the city.
4649 (pronounced “Yo-ro-shi-ku”), the playful Japanese streetwear brand, has teamed up with supreme visual storyteller Agenda @ Visual Marvelry™ to capture the city we live in – LDN town, the concrete jungle.
4649 and Agenda gathered a team of maverick creatives to work on the shoot. Body artist Jade Canvas spent hours painting cover models Alex and Laura in 4649’s signature camo patterns. Jeans Tailor Jahmale created custom reversible hoods, giving a new twist to 4649 camouflage. Fashion stylists Aneisha and Jemma helped prepare the shoot at the Fish Island Labs in Hackney Wick.
#ConcretePanda is a fashion collection – it’s also a visual event. It is a statement about conformity and blending in. A message to the world about taking the time to go deeper.
#ConcretePanda exhibition/popup has happened @ 1963 Gallery in Dalston – check the opening night footage from Daniel @ Mediorite below:
Check the project on Agenda’s site Visual Marvelry