4649 is also an independent brand based in London, making classic streetwear with a hint of Japanese playfulness.
As the brand name suggests, we love connecting people around the world – say Yoroshiku and let’s spread love & peace together, WorldWide.
The 4649 crest is made up of the Japanese katakana characters for Yoroshiku, arranged in an original camo pattern. Plus it looks like a cute panda.
Keen-eyed observers will see the “Yoroshiku” message hidden in many places throughout Yoroshiku 4649’s collection.