{"id":401,"date":"2021-02-09T13:38:00","date_gmt":"2021-02-09T13:38:00","guid":{"rendered":"https:\/\/yoroshiku4649.com\/reconnect\/?p=401"},"modified":"2021-06-17T09:57:54","modified_gmt":"2021-06-17T09:57:54","slug":"upcycling-to-reconnect-with-your-roots","status":"publish","type":"post","link":"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/","title":{"rendered":"Upcycling to REConnect with your roots"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-1024x683.jpg\" alt=\"\" class=\"wp-image-499\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-1024x683.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-300x200.jpg 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-768x512.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-1536x1024.jpg 1536w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-2048x1365.jpg 2048w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-416x277.jpg 416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>4649.REC<\/strong> is a brand born during lockdown in founder\/designer Yumi\u2019s studio in London. During this time of isolation, she began disassembling vintage family kimonos sent from Japan by her mother.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">In modern Japan, kimonos are not everyday garments. Worn only on special occasions, the creation of these pieces of exceptional quality require both time and skill. Thus, they are passed down for generations and take on an emotional and cultural significance. Cutting up these pieces filled with personal memories initially seemed a daunting task, but for Yumi it soon turned out to be a source of empowerment. She found herself cultivating new conversations and strengthening her family relationships, which led her to a deeper connection with her cultural heritage.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/yoroshiku4649.com\/site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoroshiku 4649<\/a> is a playful Japanese streetwear brand started by Yumi in 2011, mixing elements of hip and hop and Japanese pop culture. <strong>4649.REC<\/strong>, however, uses her family kimonos as the inspiration for <a href=\"https:\/\/yoroshiku4649.com\/reconnect\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">streetwear pieces and modern attires<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270-768x1024.jpg\" alt=\"\" data-id=\"463\" data-full-url=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270.jpg\" data-link=\"https:\/\/yoroshiku4649.com\/reconnect\/?attachment_id=463\" class=\"wp-image-463\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270-768x1024.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270-225x300.jpg 225w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270-1152x1536.jpg 1152w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270-416x555.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-244-scaled-e1618176039270.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583-768x1024.jpg\" alt=\"\" data-id=\"429\" data-link=\"https:\/\/yoroshiku4649.com\/reconnect\/?attachment_id=429\" class=\"wp-image-429\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583-768x1024.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583-225x300.jpg 225w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583-1152x1536.jpg 1152w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583-416x555.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-445-scaled-e1618175891583.jpg 1305w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Photo credit:  @ktwphotographer\u2060 \/ Models: @idmbis_\u2060 @marvellousai<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\">The Yoroshiku brand is always at the intersection of hip hop culture and Japanese culture, both traditional and modern, a reflection of<s> <\/s>Yumi\u2019s upbringing. Her mother was a hip hop dancer, whose wardrobes were filled with streetwear imported from overseas. Yumi sees her work as a tribute to her love of hip hop music: in the same way hip hop samples classic beats and reinvents them over and over, <strong>4649.REC<\/strong> intends to repurpose pre-loved fabrics and reinvent them to make people fall in love with them again and again.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">Yumi\u2019s mother influenced this collection beyond simply being a style inspiration; she provided the meaning, the story behind every piece. Sharing the design process with her mother over Zoom calls, usually prompted her mother to tell the emotional stories she associates with each kimono. Hearing these stories not only strengthened their bond, it gave Yumi a new sense of connection to her family and to her culture, an emotional fulfillment which she wants to share with others. Each piece is an invitation to become a part of the story of these kimonos. Furthermore, we want to go further by creating workshops which would allow others to reconnect with their wardrobe, family and inner self.<\/p>\n\n\n\n<p class=\"has-text-align-center\">We believe upcycling and the slow fashion movement begin from within you. Sustainability must be understood not solely as regenerating and protecting ecosystems, but also regenerating the energy within each of us, what the Japanese call \u2018Ki(\u6c17)\u2019. <strong>4649.REC<\/strong>\u2019s #UpcyclingKi workshops intend to do just that: teach you not just to upcycle your clothes, but to upcycle your energy. These workshops allow you not simply to connect with others, but also to reconnect with your roots and, ultimately, to reconnect with yourself.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Read the article featured on W&amp;B magazine about the process of upcycling her mother\u2019s kimonos<a href=\"https:\/\/www.wolfandbadger.com\/uk\/magazine\/creators\/creators\/upcycling-my-mothers-kimono\/\" target=\"_blank\" rel=\"noreferrer noopener\"> here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.wolfandbadger.com\/uk\/magazine\/creators\/creators\/upcycling-my-mothers-kimono\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-682x1024.jpg\" alt=\"\" class=\"wp-image-501\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-682x1024.jpg 682w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-768x1153.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-1023x1536.jpg 1023w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-1365x2048.jpg 1365w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-416x624.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-scaled.jpg 1706w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><\/figure><\/div>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4649.REC is a brand born during lockdown in founder\/designer Yumi\u2019s studio in London. During this time of isolation, Yumi began disassembling vintage family kimonos sent from Japan by her mother. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[80],"tags":[81,102,84,82,108,83],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-reconnect","tag-brand-story","tag-ethical-fashion","tag-featured","tag-streetwear","tag-sustainable-fashion","tag-upcycle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upcycling to REConnect with your roots - 4649.REC<\/title>\n<meta name=\"description\" content=\"Discover the story behind upcycled Japanese streetwear brand 4649.REC and how upcycling helped founder\/designer Yumi reconnect with her roots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcycling to REConnect with your roots - 4649.REC\" \/>\n<meta property=\"og:description\" content=\"Discover the story behind upcycled Japanese streetwear brand 4649.REC and how upcycling helped founder\/designer Yumi reconnect with her roots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\" \/>\n<meta property=\"og:site_name\" content=\"4649.REC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4649.rec\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T13:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T09:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_12_03-KTW_4649xIDMBIS-Collab-301-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Julia Magaud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4649Rec\" \/>\n<meta name=\"twitter:site\" content=\"@4649Rec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Magaud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\"},\"author\":{\"name\":\"Julia Magaud\",\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/#\/schema\/person\/7fa1d7e939273bb693af69306df9a0e3\"},\"headline\":\"Upcycling to REConnect with your roots\",\"datePublished\":\"2021-02-09T13:38:00+00:00\",\"dateModified\":\"2021-06-17T09:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/#organization\"},\"keywords\":[\"Brand Story\",\"Ethical Fashion\",\"Featured\",\"Streetwear\",\"Sustainable Fashion\",\"Upcycle\"],\"articleSection\":[\"REConnect\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\",\"url\":\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\",\"name\":\"Upcycling to REConnect with your roots - 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