{"id":772,"date":"2021-06-14T19:46:39","date_gmt":"2021-06-14T19:46:39","guid":{"rendered":"https:\/\/yoroshiku4649.com\/reconnect\/?page_id=772"},"modified":"2021-12-09T17:25:06","modified_gmt":"2021-12-09T17:25:06","slug":"about-us","status":"publish","type":"page","link":"https:\/\/yoroshiku4649.com\/reconnect\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery alignfull columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-1024x1024.jpg\" alt=\"\" data-id=\"216\" data-full-url=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2.jpg\" data-link=\"https:\/\/yoroshiku4649.com\/reconnect\/homepage\/wb-blog-2\/\" class=\"wp-image-216\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-1024x1024.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-300x300.jpg 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-150x150.jpg 150w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-768x768.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-324x324.jpg 324w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-416x416.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2-100x100.jpg 100w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-1024x1024.jpg\" alt=\"\" data-id=\"217\" data-full-url=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3.jpg\" data-link=\"https:\/\/yoroshiku4649.com\/reconnect\/homepage\/wb-blog-3\/\" class=\"wp-image-217\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-1024x1024.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-300x300.jpg 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-150x150.jpg 150w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-768x768.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-324x324.jpg 324w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-416x416.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3-100x100.jpg 100w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/wb-blog-3.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">The <strong>4649.REC<\/strong> brand was born during lockdown in founder\/designer Yumi\u2019s studio in London. During this time of isolation, Yumi began painstakingly disassembling vintage family kimonos her mother had sent her from Japan. The process gave her a deeper understanding of her roots and rekindled relationships with her far-away family. <br>Now, with <strong>4649.REC<\/strong>, Yumi is encouraging others to do the same.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Our Mission<\/h2>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-20 has-black-background-color has-background-dim\" style=\"min-height:60px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-784\" alt=\"\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-scaled.jpg\" style=\"object-position:59% 65%\" data-object-fit=\"cover\" data-object-position=\"59% 65%\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-scaled.jpg 2040w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-239x300.jpg 239w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-816x1024.jpg 816w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-768x964.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-1224x1536.jpg 1224w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-1632x2048.jpg 1632w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/4649-rec-2048x2570_0010_jacket-dark-zoom3-416x522.jpg 416w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center has-white-color has-text-color has-huge-font-size wp-block-heading\"><strong><em>Bridging people<\/em><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Our mission is to create a global community where everyone can enjoy traditional garments in a new world.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">By creatively repurposing vintage clothing into modern streetwear, <strong>4649.REC<\/strong> is breathing new life into the kimono. Whatever our gender, age, race, social background or place of origin, each of us can add new layers of value to our cultural heritage \u2013 one piece of clothing at a time.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Our Vision<\/h2>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-40 has-black-background-color has-background-dim\" style=\"min-height:60px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-457\" alt=\"\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-scaled.jpg\" style=\"object-position:54% 72%\" data-object-fit=\"cover\" data-object-position=\"54% 72%\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-scaled.jpg 1708w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-683x1024.jpg 683w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-768x1151.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-1025x1536.jpg 1025w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-1366x2048.jpg 1366w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-229-416x624.jpg 416w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center has-white-color has-text-color has-huge-font-size wp-block-heading\"><em><strong>Empowering culture and amplifying value<\/strong><\/em><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Our vision<\/strong> is to inspire members of minority cultures to unlock their creative and economic potential on a global stage. We&#8217;ll show you how to look good while doing good \u2013 combining prosperity with care for people and the planet.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Our Values<\/h2>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-30 has-black-background-color has-background-dim\" style=\"min-height:60px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1392\" class=\"wp-block-cover__image-background wp-image-523\" alt=\"\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1.jpg\" style=\"object-position:55% 58%\" data-object-fit=\"cover\" data-object-position=\"55% 58%\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1.jpg 1125w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-242x300.jpg 242w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-828x1024.jpg 828w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-768x950.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-416x515.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-48x60.jpg 48w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/IMG_1202-1-73x90.jpg 73w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center has-white-color has-text-color has-huge-font-size wp-block-heading\"><em><strong><strong><em>REConnecting with your roots<\/em><\/strong><\/strong><\/em><\/h1>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Care for the earth. We only have one world: let&#8217;s look after it. By unlocking the value in vintage clothing, we aim to reduce waste in the fashion industry.<br><\/li><li>Rediscovering forgotten treasures. We want to recover the joy in things we&#8217;ve overlooked in the mad rush of modern life.<br><\/li><li>Nurturing connections, between people and within them. The slow fashion movement begins from within you. Sustainability is not just a matter of regenerating and protecting ecosystems, but also regenerating the energy within each of us, what the Japanese call \u2018Ki(\u6c17)\u2019.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\">4649.REC gives back a percentage of proceeds to the mental health charity&nbsp;<a href=\"https:\/\/www.mind.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mind<\/a>.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Code of 4649.REC<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>REC<\/strong>YCLE<\/h3>\n\n\n\n<p class=\"has-text-align-center\">There are an estimated 800 million kimonos sleeping in the cupboards of modern day Japanese households. Despite the emotional value to their owners, the majority of these precious pieces are sold for next to nothing in thrift stores or even end up in landfill. 4649.REC is committed to responsible consumption and production by giving these pre-loved treasures a new life, releasing their full potential and creating transnational flows of energy and value chains.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>REC<\/strong>REATE<\/h3>\n\n\n\n<p class=\"has-text-align-center\">We hope our unique upcycling products and services will encourage you to also create something new out of pre-loved clothes passed down in your family \u2013 cultivating deeper connections and conversations, and ultimately helping you to live with more compassion and self love.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>REC<\/strong>ONNECT<\/h3>\n\n\n\n<p class=\"has-text-align-center\">In Japanese, 4649 (pronounced \u2018Yo ro shi ku\u2019) means \u201cNice to meet you\u201d. Just like the brand name suggests, 4649.REC exists to REConnect the stories in each precious piece of kimono fabric, giving them a new life, unlocking their beauty and making you a part of their story.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-40 has-black-background-color has-background-dim\" style=\"min-height:90px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-501\" alt=\"\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-scaled.jpg\" style=\"object-position:74% 40%\" data-object-fit=\"cover\" data-object-position=\"74% 40%\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-scaled.jpg 1706w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-682x1024.jpg 682w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-768x1153.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-1023x1536.jpg 1023w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-1365x2048.jpg 1365w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/04\/2020_11_27-KTW_4649-REC-851-416x624.jpg 416w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center has-white-color has-text-color has-huge-font-size wp-block-heading\"><em><strong><strong><em><strong><em>Cultural appreciation, not appropriation<\/em><\/strong><\/em><\/strong><\/strong><\/em><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">People ask Google frequently &#8211; \u2018Is it disrespectful to wear a kimono?\u2019 We say absolutely not. We hope you enjoy and feel as proud wearing our upcycled kimono items as we did making them, honouring the artistry and emotional value of these traditional garments.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Our Commitment to Sustainability<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/YUM-babyphoto-web-768x1024.jpg\" alt=\"Yumi retro photos\" class=\"wp-image-295 size-full\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/YUM-babyphoto-web-768x1024.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/YUM-babyphoto-web-225x300.jpg 225w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/YUM-babyphoto-web-416x555.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/YUM-babyphoto-web.jpg 800w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;We want to make sure these precious pieces are passed on to people who feel a special connection with them as much as we do&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s the story?<\/h3>\n\n\n\n<p>The reclaimed fabrics used here are all very personal to the designer\/founder&nbsp;<a href=\"http:\/\/youmesquared.com\/\">Yumi<\/a>; the vintage kimono fabrics have been passed down in her family for generations, while fragments from&nbsp;<a href=\"https:\/\/yoroshiku4649.com\/site\/\">4649<\/a>\u2019s previous collections are entirely produced in UK by family-run businesses she&#8217;s had personal connections with.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom.jpg\" alt=\"\" class=\"wp-image-290 size-full\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom.jpg 1000w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-300x300.jpg 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-150x150.jpg 150w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-768x768.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-324x324.jpg 324w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-416x416.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-100x100.jpg 100w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-60x60.jpg 60w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/4649-rec-branding_0000_hangtag-zoom-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Wrapped with love<\/h3>\n\n\n\n<p>To extend our commitment to sustainability, our hang tag and packaging are made out of upcycled materials too. <\/p>\n\n\n\n<p>You will receive your items wrapped in recycled <strong><em>Tatoushi<\/em> <\/strong>(vintage Kimono wrapping paper) or surplus paper\/fabric made out of excess materials from our products.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"293\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-300x293.png\" alt=\"\" class=\"wp-image-795 size-medium\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-300x293.png 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-1024x998.png 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-768x749.png 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-416x406.png 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-62x60.png 62w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01-92x90.png 92w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/eco-alliance-01.png 1322w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Our branded stationaries are also printed with <a href=\"https:\/\/www.noissue.co.uk\/\">noissue<\/a> Eco Alliance<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-926x1024.jpg\" alt=\"\" class=\"wp-image-370 size-full\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-926x1024.jpg 926w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-271x300.jpg 271w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-768x849.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-1389x1536.jpg 1389w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534-416x460.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_12_03-KTW_4649xIDMBIS-Collab-356-2-scaled-e1616534331534.jpg 1706w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">#UpcyclingKi<\/h3>\n\n\n\n<p>When it comes to sustainability, it\u2019s important to regenerate our personal sources of energy. We  Japanese call it &#8216;Ki(\u6c17)&#8217;, the Chinese call it \u201cQi\u201d, some call it \u201cPrana\u201dand you might simply call it &#8216;Energy&#8217; &#8211; whatever word they use, we want to help people find and engage with your energy through creativity and connections with others. We emphasise creativity and mindfulness with our products, services and especially with workshops &#8211; strive not only to upcycle clothes, but also to upcycle our energies, our Ki. <\/p>\n\n\n\n<p>To extend our commitment to sustainability in our Ki, we give back a percentage of proceeds to the mental health charity&nbsp;<a href=\"https:\/\/www.mind.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mind<\/a>.<\/p>\n\n\n\n<p>Find out more about our services and workshops <a href=\"https:\/\/yoroshiku4649.com\/reconnect\/our-services\/\">here<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-683x1024.jpg\" alt=\"\" class=\"wp-image-1609 size-full\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-683x1024.jpg 683w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-768x1152.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-416x624.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-40x60.jpg 40w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234-60x90.jpg 60w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/12\/2021_09_26-KTW_Yumi_RegentStPopUp-234.jpg 900w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"has-text-align-left wp-block-heading\">Our Sustainability Goals<\/h3>\n\n\n\n<p class=\"has-text-align-left\">There are 17 sustainable development goals (SDGs) to transform our world set by the United Nations &#8211; here are our focuses:<\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"http:\/\/www.un.org\/development\/desa\/disabilities\/envision2030-goal3.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GOAL 3: Good Health and Well-being<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"http:\/\/www.un.org\/development\/desa\/disabilities\/envision2030-goal12.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GOAL 12: Responsible Consumption and Production<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"http:\/\/www.un.org\/development\/desa\/disabilities\/envision2030-goal17.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GOAL 17: Partnerships to achieve the Goal<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-683x1024.jpg\" alt=\"\" class=\"wp-image-292 size-full\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-683x1024.jpg 683w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-768x1152.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-1024x1536.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-1365x2048.jpg 1365w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-416x624.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2019_10_29-KTWPhotography_Fashion_4649_Tribe_Camo_896-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Just like our beloved hip hop music has been sampling the classic beats over and over again, we RECycle pre-loved fabrics to be loved over and over again.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s the 4649?<\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/yoroshiku4649.com\/site\/\" target=\"_blank\">Yoroshiku 4649<\/a>&nbsp;was founded by Japanese visual designer&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/youmesquared.com\/\" target=\"_blank\">Yumi<\/a>&nbsp;in 2011. Her love of hip hop and quirky Manga culture has attracted attention from the lovers of both subcultures worldwide. Keen-eyed observers will see the &#8220;Yoroshiku&#8221; message hidden in many places throughout our collection &#8211; and that message is all about togetherness. As the brand name suggests, we love saying \u2018Nice to meet you\u2019 and connecting with people around the world.<br><br><a rel=\"noreferrer noopener\" href=\"https:\/\/yoroshiku4649.com\/site\/\" target=\"_blank\">Say #Yoroshiku<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Join our Journey<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Learn more about the brand<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"4649.REC - Our Story\" src=\"https:\/\/player.vimeo.com\/video\/551471163?h=4cf0ec3ad0&amp;dnt=1&amp;app_id=122963\" width=\"980\" height=\"551\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Watch the brand story video<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/yoroshiku4649.com\/reconnect\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2334\" height=\"1313\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1.jpg\" alt=\"\" class=\"wp-image-837\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1.jpg 2334w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-300x169.jpg 300w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-1024x576.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-768x432.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-1536x864.jpg 1536w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-2048x1152.jpg 2048w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-416x234.jpg 416w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-107x60.jpg 107w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/06\/2020_11_27-KTW_4649-REC-494-edited-1-160x90.jpg 160w\" sizes=\"auto, (max-width: 2334px) 100vw, 2334px\" \/><\/a><figcaption>Follow us on social media channels<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter has-background-dim\" style=\"min-height:90px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-428\" alt=\"\" src=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-scaled.jpg 1706w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-200x300.jpg 200w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-683x1024.jpg 683w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-768x1152.jpg 768w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-1024x1536.jpg 1024w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-1365x2048.jpg 1365w, https:\/\/yoroshiku4649.com\/reconnect\/wp-content\/uploads\/2021\/03\/2020_11_27-KTW_4649-REC-442-2-416x624.jpg 416w\" sizes=\"auto, (max-width: 1706px) 100vw, 1706px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h4 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\">Blog Feature<\/h4>\n\n\n\n<p class=\"has-text-align-center has-luminous-vivid-amber-color has-text-color has-large-font-size\"><a href=\"https:\/\/yoroshiku4649.com\/reconnect\/upcycling-to-reconnect-with-your-roots\/\">Upcycling to REConnect with your roots<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">Read our blog<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Join our newsletter to be in the loop<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Be Ichiban to hear from us about the latest news (and get 15% off your first order) &#x1f48c;<\/p>\n\n\n<script async data-uid=\"3a02bd4119\" src=\"https:\/\/dogged-creator-5021.kit.com\/3a02bd4119\/index.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>The 4649.REC brand was born during lockdown in founder\/designer Yumi\u2019s studio in London. During this time of isolation, Yumi began painstakingly disassembling vintage family kimonos her mother had sent her from Japan. The process gave her a deeper understanding of her roots and rekindled relationships with her far-away family. Now, with 4649.REC, Yumi is encouraging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-772","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recycled Streetwear - About Us | 4649.REC<\/title>\n<meta name=\"description\" content=\"4649.REC as a UK brand was founded by Japanese visual designer Yumi for sustainability goals. Our mission is bridging people together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yoroshiku4649.com\/reconnect\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recycled Streetwear - About Us | 4649.REC\" \/>\n<meta property=\"og:description\" content=\"4649.REC as a UK brand was founded by Japanese visual designer Yumi for sustainability goals. 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