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Holiday Blues: why Blue is a colour to uplift us

a pattern of tiger

We believe in colours as reminders of the vibrancy of life: browse through our products to see how important all colours, especially blue, are integral to our stories.

‘Ao’ represents serenity, vast oceans and stability

What is the ‘Holiday Blues’, and how does it affect us? 

The holiday season brings the pressure of being jovial and merry with your loved ones and who you surround yourself with: stress, anxiety and (seasonal) depression alongside chronic conditions snowball during this time.

photo by : kwtphotographer

‘Over 2 in 5 Brits report feelings of stress, and about 1 in 4 reported struggling with anxiety or depression during the Christmas season.’

insight on celebrations during covid 19 report 2021

Now-empty spaces at the dinner table, longer nights, not enough daytime and the anxiety of leaving the house in fear of the virus. The holiday season can be a debilitating time with an unnerving pressure to be around ‘family’ when you are struggling to find a reason to celebrate. So, when life is not a cookie-cutter version of what we would like it to be, things can get tough and you are not alone feeling this way. 

Here are some ways you can self-soothe

  • 👤Acknowledge your feelings – take time to understand your anxiety, stress or depression, let yourself make way to the reason as to why you might be feeling this way and allow yourself to accept it.
  • 🧠Regain control – Try your best to regulate your high levels of emotions by stepping to the side and taking things slow to take back control: take time for your needs, a walk, quiet time alone or a nap, any form of action which is kind to your mind and body. 
  • 📍Be realistic about your expectations – It’s easy to be disappointed during these times when we have been taught to put the bar very high, but the simple things in life are just as enjoyable.
  • 🤝Reach out – Whether it’s family, friends, or a neighbour; reach out, talk to someone and let them know how you’re holding up. If you find yourself not being able to, ‘The Mind’ is a mental health organization that have helplines open, click over there if you need someone’s help. 

▶️ Watch The Mind’s video 👉 “Not a normal Christmas..” for a preview of issues that the organisation brings awareness to.

4649.REC ethos  💙

As born from the efforts to cope with mental health during a global lockdown, the brand became what it stands for through the strength gained from REConnecting with family through the kimono and cultural roots. We champion mental health awareness by giving a percentage of our proceeds to the aforementioned mental health charity, ‘The Mind’.

We believe sustainability is a philosophy larger than what it is defined by today, it is about sustainable practices across one’s life. It’s about sustaining healthy forms of wellbeing: what we call ‘Ki’ in Japan – protecting and regenerating our inner ecosystem and energy. To provide you with longevity and strength for a tomorrow, to live through another day, every day. Our efforts in REConnecting to what makes us whole is something we practice all the time, through our upcycling, customisations and RECycling –  we take the time to REConstruct what our tomorrow can look like.

 “It’s Okay Not to be okay”: 

It will eventually pass, and perhaps through some of the methods above maybe you will have taken another step towards understanding your ‘Holiday Blues’, preparing you for the next year.

It’s worth remembering that blue in Japan, ‘aoi’, represents a transient colour that carries the vastness, vitality and peace of oceans, skies and broader horizons, so the next time you catch a case of ‘the blues’, ride the wave over to the other side where one can stand on their own two feet with a sense of clarity. 

We, at 4649.REC are grateful to greet another year and thank all who we had the chance to say #Yoroshiku to 🙏

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No-Sew,Origami Style DIY Face Covering Tutorial

no-sew DIY face mask

As a result of COVID-19 pandemic has and the use of single-use masks, over 1.6 billion face masks being discarded in UK landfills every months. We believe protecting ourselves also means protecting the planet. Therefore, 4649.REC has released a free DIY reusable fabric face mask pattern, which you can download and follow to create your own face mask. 

Not a fan of sewing? We also have simplified the process with this No-Sew DIY Face Cover Kit, which includes upcycled materials like kimono fabric and elastic bands from our London studio. In this short tutorial video, we guide you through the steps to create your own no-sew DIY face mask. Soon, you’ll want to start using your own upcycled materials to create personalized gifts for your loved ones.

Looking for some inspiration before you begin? You can check out 4649.REC’s upcycled face mask collection. Once you have created your mask, don’t forget to share it on Instagram using the hashtag #myupcycledmask and tag @4649.REC to join the movement to protect ourselves and our beloved planet, one mask at a time. 

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Compassion, COVID-19 and cultural attitudes towards mental health

mental health awareness week nature theme

The following haiku was written by our teammate Christina* in honor of Mental Health Awareness Week (10-16th May), we wanted to acknowledge how the COVID-19 pandemic has deteriorated mental health globally. 

May 9th is also Mother’s Day in Japan. During lockdown, founder/designer Yumi began disassembling her mother’s kimonos, which helped her reconnect with her family, her cultural heritage but also herself in these times of isolation. Our interest in sparking meaningful interpersonal and cross-cultural dialog means we cannot overlook how differently cultures deal with mental health issues. While mental health has become less taboo in many Western cultures in recent years, in Japan mental health continues to carry a stigma, which further burdens victims and their loved ones. 

In Japanese society, struggling with mental health is conceived as something shameful because it represents an inability or a lack of willpower to control oneself. In that sense, the expectation is that patients or their families, rather than professionals, should deal with these issues. Though treatments are available, nearly two-thirds of patients never seek out professional help.

In the face of rising suicide rates, Tetsushi Sakamoto was named as Japan’s first Minister for Loneliness by Japanese Prime Minister Yoshihide Suga. Indeed, in October 2020, Japan experienced a 70% increase in female suicides alone. Similarly to the UK, Japan has adopted measures to address loneliness amidst the pandemic.

The WHO reported that over 264 million people of all ages suffer from depression worldwide, but many do not receive treatment due to stigma, discrimination, and neglect.

As lockdown comes to an end in the UK, Japan’s situation is a kind reminder that COVID-19 is a global issue and we must keep exercising compassion and looking out for one another. 

In July 2020, a KFF Health Tracking Poll reported the stress associated with the pandemic was prompting negative impacts on wellbeing including difficulty sleeping (36%) or eating (32%), increases in alcohol or substance use (12%), and worsening chronic conditions (12%). In the long-run, the pandemic also increases exposure to isolation and job loss, which are associated with poor mental health outcomes.

Between March 2020 and February 2021, in the UK loneliness rose from 10 to 26%. Even during the summer of 2020, when most restrictions were lifted, reported loneliness did not return to its pre-lockdown levels.Combating loneliness is crucial for mental health because human connections provide us emotional support and allow us to cope better. In February 2021, 13% of surveyed UK adults reported having thoughts about suicide in the previous two weeks, an increase of 5 points from April 2020. 


To extend our commitment to sustainability in our personal sources of energy (Ki), we give back a percentage of proceeds to the mental health charity Mind. Read more about their everyday tips for dealing with mental health and for helping others around you and check out their guides for hotlines and support.

* “A writer with a tendency to look at human fallibility and the emotions that haunt us, Christina Sophie Tring is a poet and prose writer that is focusing on multiple projects this year to build her catalogue of work”